5/18/2023 0 Comments Vyprvpn extensionPerhaps in line with consumers rating Easter as a time to get together with family and friends, 72% said they’d have Easter lunch at home. Only 12% said they wouldn’t be buying anything else. 27% of respondents said they’d purchase Easter-shaped food such as crumpets, with 24% buying themed cakes. 35% of consumers said they’d buy flavoured versions (e.g. 55% of respondents would have traditional hot cross buns this year. While chocolate plays a central role in Easter, Vypr asked what other treats would be purchased. 12% said they’d go to something locally organised, such as a farm event, and just under 12% said they’d participate in the most traditional Easter activity, egg rolling. 14% of respondents said they’d join religious activities such as attending church. 15% said they’d participate in one of the National Trust events traditionally held at one of their properties across the UK. Own brands, including Aldi, achieved 11% of the consumer choice, with independent brands being selected by 14% of consumers.Ĥ5% were planning to organise activities at home, such as Easter egg hunts around their home. Mars (Galaxy, Malteasers etc.) was at 35% and specialist retailers Hotel Chocolat or Thorntons at 31%. According to Vypr’s research, just over 4% of consumers would buy an Easter egg from a convenience store.Ĭadbury came out on top with 64% of consumers when asked which was their favourite Easter Egg brand. 86% of respondents said they’d buy their Easter Eggs from a supermarket, with less than 5% choosing to buy online or from a specialist chocolate shop such as Hotel Chocolat or Lindt. Easter is now an extended holiday for many families participating in Easter-related activities Vypr wanted to know their planned activities during the Easter break. 67% of consumers said they planned to buy Easter Eggs, with just under 15% saying they were undecided. However, over 50% (50.49%) said they wouldn’t purchase Easter-themed decorations.Īs Easter Eggs have been on supermarket shelves since early January, Vypr wanted to understand whether consumers were still planning to buy them. Nearly 30% (28.8%) said they planned to buy Easter decorations, with 20% stating they’d bought some in previous years. With Easter becoming more of a celebration akin to Halloween and Christmas, Vypr wanted to know what consumers would spend their money on. 31% said they didn’t plan to do anything. So how are Vypr’s community planning to spend their Easter? Just under 50% (48.62%) said they plan to have an Easter lunch, with 20% undecided. A third (33%) said they would be with their partner during Easter. 61% of the nationally representative sample from the 65,000 Vypr community polled said they’d participate in Easter and Easter-related activities.Ĩ2% of consumers said they’d spend the traditional long weekend with family, with approximately 20% spending it with friends. Vypr, the leading product intelligence platform, has asked consumers how they’ll celebrate Easter this year.
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